You’ve likely heard about the importance of Unique Selling Propositions (USPs). What we offer is much more than this—we offer a Unique Business Model (UBM).

At the core of our approach is the focus on driving sales and securing the fastest possible revenue streams for our clients. After all, without sufficient sales, even the most innovative business ventures—regardless of their conceptual brilliance or influential connections—face the risk of failure.

A critical step in generating steady income streams is developing a thorough understanding of your company’s specific market and industry position. This is where our Strategic Brief comes in.

Upon delivering our Strategic Brief, we immediately turn our attention to executing Direct Sales Initiatives (DSI) on your behalf.

Our Two-Tiered Sales Approach

  1. Tier One: Tailored for products that require technical validation/testing before integration into a customer’s supply chain. This process is detailed and time-intensive to ensure alignment with client requirements.
  2. Tier Two: Focused on ready-to-go products, this rapid cycle accelerates marketing and sales efforts for immediate impact.

 

CMR Rule

At SGMC, we adhere to the so called CMR Rule, ensuring that our business approaches are concrete, measured, and realistic:

  • Concrete: Every stage of the engagement cycle is precise, measurable, and clearly defined.
  • Measured: Every negotiated agreement with prospective accounts is fair, balanced, and mutually beneficial.
  • Realistic: We set achievable goals aligned with your business resources and capabilities, and the dynamics of the market.

 

The Engagement Cycle

At the outset of our engagement, we create a Project Outline Paper that serves as the foundation for our work. 

A core component of our consulting approach is connecting your business with the right customers. This process involves:

  • Product & Market Testing: Evaluating production requirements and market dynamics to confirm product-market fit and assess demand.
  • Strategic Relationship Building: Negotiating with prospective partners to ensure alignment with established growth targets.

We collaborate closely with your team to ensure that negotiations lead to success.

At the conclusion of our engagement, we deliver a Summary Report outlining findings, lessons learned, and actionable recommendations.

 

Key Benefits for Your Business

  • Quickly evaluate your offering’s competitiveness in the North American market.
  • Minimize upfront investment costs compared to establishing a local representative office.
  • Mitigate business risks through the time-limited nature of our engagement.
  • Gain actionable, strategic insights throughout the consultancy process.
  • Lay the groundwork for future collaboration as you expand your market footprint.

Why Choose SGMC?

SGMC offers a unique, results-driven approach to customer development and market expansion. If you're looking to optimize your business through a targeted, time-limited initiative that delivers strategic results, we are here to help. Let’s work together to achieve your business goals.